You need one specific thing WordPress doesn't do. The plugin that claims to do it wants a subscription, adds forty features you don't need, and slows the site down.
You need one specific thing your site doesn't do. You search the plugin directory. What you find wants a monthly subscription, adds forty features you'll never touch, loads its own jQuery on every page, and puts a banner in your admin asking you to upgrade.
So you install it anyway, and your site gets slower to do one thing you could have owned outright.
What I build
Custom functionality, built to fit. The one thing you need, without the forty you don't. No subscription, no upsell banner, no telemetry.
API integrations. Connect WordPress to your CRM, ERP, booking system, payment provider, or internal service. Data flows both ways, on a schedule or on demand, and it fails safely when the other end is down.
Custom post types and admin interfaces. Editing screens that match how your team actually works, so non-technical staff can run the site without a manual.
Replacing plugin bloat. Sometimes the best value I deliver is reading what four plugins are doing, and shipping one small one that replaces all of them. Fewer moving parts, fewer security surfaces, faster site.
Where I stand on WordPress
I've built a WordPress plugin before. I'm not a WordPress specialist and I'm not going to pretend otherwise, because the WordPress world has people who have done nothing else for fifteen years and know every quirk of the hook system.
What I bring is six years of production PHP, mostly Laravel, which is the same language with stricter habits. Clean architecture, real error handling, no global state sprawl, and code that another developer can read. A lot of WordPress plugin code is genuinely poor, and coming at it with modern PHP discipline is an advantage more often than it's a gap.
If your project is deep WordPress internals, multisite at scale, or a Gutenberg block library, a specialist may serve you better and I'll tell you that on the call. If it's "we need this to talk to our system, cleanly, and we want to own it", that's squarely what I do.
How it works
- A call. You show me the gap. Free, 30 minutes.
- Scope. What it does, what it doesn't, what it costs. In writing, before you commit.
- Build. Something installable on staging by around week two.
- Handover. Source, docs, and a plugin you own outright.
What you get
The code is yours. No licence key, no subscription, no phone-home. If I disappear, your site doesn't care.
Ready to start?
Tell me what your site can't do. If a plugin in the directory already does it well, I'll point you there and charge you nothing.
Reach me by email, on LinkedIn, or fill in the form on this page.