WordPress Plugin Development

Custom WordPress plugin projects start at $3,000. A focused plugin that adds one piece of functionality sits near the lower end, while a plugin with a full admin interface, two-way API integration, and scheduled syncing costs more. Scope and price are agreed in writing before you commit, and the first 30-minute call is free so we can check whether an existing plugin already solves your problem.

Often you should not, and I will tell you so on the call if a directory plugin covers your need well. Custom becomes worth it when the available options want a recurring subscription for one feature, bundle forty features that slow your site down, or simply do not do the specific thing your business needs. You also own custom code outright, with no licence key, no upsell banners, and no risk of the plugin being abandoned or sold to someone who monetises it differently.

Yes, and this is the most common reason to build one. A plugin can push form submissions to your CRM, pull inventory or pricing from your ERP, sync bookings with your internal system, or expose your own REST endpoints for another service to consume. The engineering that matters is handling authentication safely, caching so page loads stay fast, and failing gracefully when the other system is unavailable rather than breaking your site.

No, and I would rather be straight about it. I have built a WordPress plugin, but the WordPress world contains people who have done nothing else for fifteen years and know every quirk of the hook system. What I bring is six years of production PHP, mostly Laravel, which means clean architecture, real error handling, and code another developer can read. If your project involves deep WordPress internals, multisite at scale, or a Gutenberg block library, a specialist may serve you better and I will say so on the call.

Frequently, yes, and it is often the highest-value thing I can do. Sites accumulate plugins where each one is used for a fraction of what it does, and every one adds load time, security surface, and update risk. Reading what four plugins actually do for you and shipping one small plugin that covers all of it usually results in a faster site with fewer moving parts. It also removes four subscriptions you may be paying for.

You own it completely. You receive the full PHP source and the documentation, with no licence key, no subscription, and no code that phones home to me. It is documented well enough that any competent WordPress or PHP developer can maintain it without ever speaking to me, which is the entire point. A plugin that depends on one person staying available is a liability, not an asset.