Sufra
A meal subscription brand for Kuwait, designed from a blank page: name, position, palette, type, copy, then the three surfaces the business would run on. 162 frames and 1,719 prototype links across a 28 page marketing site at two breakpoints, a 32 screen mobile app, and a 46 screen dashboard covering both the subscriber account and the operations CMS. The position is taken from why people cancel rather than from taste, and the whole product is built around one number: the 22:00 kitchen cutoff.